The new Guess Eco capsule collection for men and women is made with environmentally conscious materials and manufacturing processes. The denim offered in the Guess Eco collection is made with technology that uses, on average, roughly 30 per cent less water per garment and reduces chemical use throughout production. The fabric is made using a pre-reduced indigo dye that cuts chemical use and lowers overall environmental impact throughout the product manufacturing process. Jeans are distressed with reusable stones, while pocket linings are made with 30 per cent recycled polyester content.

The women’s Eco collection includes jeans, a denim jacket, 100 per cent organic cotton logo and graphic T-shirts and a 100 per cent organic cotton logo bodysuit. The men’s line offers a slim tapered jeans in medium and light wash and 100 per cent organic cotton logo tees and buttondown shirts.

Guess is ramping up its environmental standards. The brand aims at embracing existing solutions as well as trying new ones to address social and environmental challenges. It’s taking the steps necessary to improve its supply chain. By 2020, it aims at making its global operations greener and encouraging consumers to buy more eco-conscious garments. This year Guess mapped its denim production by water availability and assessed the sustainability of its denim products.