Guess is having a sale of its vintage pieces in the US. The collection will span jeans, denim jackets, leather jackets, T-shirts and sweatshirts for both men and women. Shoppers will be able to have dead-stock vintage T-shirts from the ’80s and ’90s Guess archives customized in store, using archival graphics to create bespoke vintage pieces. These are Guess archival pieces that have stood the test of time. The initiative ties into Guess’ wider sustainable fashion strategy -- the brand has signed up to the 2020 Circular Fashion System Commitment, the Global Fashion Agenda's pledge to encourage a circular fashion economy. Guess has developed a new capsule collection for men and women, with sustainable materials and manufacturing processes. The denim in the collection is produced with advanced technology that uses on an average about 30 per cent less water per garment and reduces chemical use throughout the production.

There has been an explosion of vintage culture over the past decade. Guess is not the only fashion brand rifling through its archives at the moment -- fashion brand Tommy Hilfiger recently launched a reboot of its vintage Coca-Cola collaboration, which was first created back in 1986. Perry Ellis launched the second installment of its Perry Ellis America capsule archival collection earlier this year.