The rapidly growing UK online marketplace, OnBuy has opened its platform to retailers across 12 new markets. This move is a direct challenge to established e-commerce giants like Amazon and eBay, positioning OnBuy as a ‘retailer-first’ alternative across the continent.
The company has rolled out in countries including Germany, France, Spain, Italy, Netherlands, Belgium, Austria, Greece, Finland, Portugal, Ireland, Slovakia
The expansion strengthens OnBuy's status as one of Europe's fastest-scaling tech businesses. The company is already seeing huge demand, reporting that its European beta activity has delivered 308 per cent sales growth and over 40 per cent CAGR.
Building on this momentum, OnBuy forecasts an additional £100 million in Gross Merchandise Value (GMV) and at least 5 million new customers from its EU rollout over the next year. The company aims to increase its GMV to £1 billion within the next three years. It plans to go live in a total of 20 countries by 2025-end.
A cornerstone of OnBuy's strategy is its commitment to not compete with its sellers. Unlike marketplaces that also sell their own proprietary products, OnBuy acts purely as a platform, promising higher margins and transparent fees for merchants.
Cas Paton, CEO and Founder, OnBuy, emphasizes, retailers across Europe are calling out for a marketplace that truly supports them. Our model creates higher margins for retailers, more choice for customers, and a level playing field that the industry has been missing.
A key driver of OnBuy’s success is its industry-first, site-wide cashback program. It’s the only marketplace globally to offer customers instantly redeemable cashback on every purchase, which can be spent immediately on the site or withdrawn. This program has already delivered over 50 per cent repeat purchase rates in the UK, a crucial factor in driving sustained sales for its retailers.
To lead this monumental continental effort, OnBuy has appointed Marie Dauphin as Head- Sales. She is tasked with building localized teams and establishing partnerships across logistics and e-commerce platforms to onboard thousands of new European retailers.
The launch follows a landmark year for OnBuy, which included the earlier acquisition of the iconic British electronics retailer Comet, signaling the company's broader ambition to shake up the retail sector.
