A a new report from Textiles Intelligence ‘Compression wear and shapewear: supporting health and fitness’, reveals market for shapewear is expected to grow at a compound annual growth rate (CAGR) of over 4 per cent to to reach $1.1 billion.
Growth will be due in part to the increase in popularity of shapewear, particularly among young women, teenagers and men. For many of these consumers, physical appearance has taken on greater importance as a result of pressures associated with social media and a selfie culture.
Garments with body shaping properties have been shown to make such consumers feel more positive about their physical appearance. For example, a recent survey found that three out of every four women who participated in the survey reported that they felt much more confident when wearing shapewear.
The growth of the global shapewear market will also be due in part to the increasing popularity of shapewear among pop culture icons and celebrities. Product improvements and innovations will also spur the growth of the global shapewear market. Shapewear has been recently transformed by the use of seamless technologies. In cases where shapewear was once considered to be restrictive and unpleasant, it is now considered to be flattering, stylish and comfortable.