British fashion giant Frasers Group has completed its acquisition of five brands from rival JD Sports.
Frasers had reached an agreement to buy 15 brands from JD and has completed the acquisition of five of the remaining seven brands: Cricket, Tessuti, Scotts, Giulio, and Choice.
The other brands include Base Childrens wear, Choice, Clothing sites (including Brown Bag Clothing), Cricket, Giulio, Kids Cavern, Missy Empire, Nicholas Deakins, Pretty Green, Prevu Studio, Rascal Clothing, Tessuti (including Xile), Scotts, Watch Shop and Top grade Sportswear (including Get The Label).
As for JD, this divestment will allow it to focus on its core premium sports fashion labels, which include JD Sports itself, as well as Size?, Foot Patrol, and Shoe Palace, among others. JD feels that the most significant opportunities lie in the continued international development of the group’s global sports fashion businesses.
Frasers’ fast-growing portfolio includes Sports Direct, House of Fraser, and Jack Wills. The group is pushing forward with its aggressive expansion strategy, which sees it snapping up smaller or struggling rivals and investing in more upmarket brands. In the past year the group has acquired Missguided, Studio Retail, and I Saw It First, among others, and has snapped up stakes in the likes of Hugo Boss, Mulberry, and N Brown.
