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Flag clothing gains popularity in USA

Even though Nike has recalled its “Betsy Ross” American flag sneakers, shoppers looking for flag-adorned clothing in stores have plenty of other options as the trend of flag clothing is quite popular in the USA. Nike had intended to release a pair of Air Max 1 Quick Strike sneakers for the fourth of July that featured a 13-star flag, commonly linked to Philadelphia seamstress Betsy Ross, but later halted distribution based on concerns that it could unintentionally offend and detract from the nation’s patriotic holiday.” But when shopping for their Independence Day outfits, consumers should also remember a little known fact: Under the U.S. Flag Code, any clothes with the flag on it are technically illegal.

However, Nike’s idea for a flag-adorned shoe is very much on trend with fashion as there has been a growing interest in classic apparel that can be worn for a long time. Consumers are buying apparels with the flag or its colors for a timeless look. Last week, Gap-owned Old Navy unveiled a collection of purple T-shirts with a flag across the front. The color of the shirts is a blend of blue and red, meant to symbolise unity between the country’s political parties. The brand has also relaunched its flag tees that were originally launched in 1994.

Tommy Hilfiger also plans to relaunch seven pieces from its 90s collection, with items featuring its iconic flag logo and red, white and blue color panels.

 
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