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Fiji emerges as a sourcing destination for western buyers

The garment manufacturing industry in Fiji has traditionally been an active one. Now it is emerging as an alternative sourcing option for designers and brand owners in both New Zealand and Australia.

According to Adeshni Pratap, Image label Systems' Fiji based business manager, with just an hour's time difference with New Zealand and a couple of hours with Australia, Fiji has become the perfect near sourcing partner to these countries. Image Label Systems has been a part of the Fiji industry since the mid 1990's and has established itself as a strong market player.

Not only is Fiji's business environment compatible with Australia and New Zealand, but the country has the ability to provide a low volume range with fast turn-around time unlike its Chinese counterparts and is known for ethical business practices.

The manufacturers in Fiji cater to niche requirements such as sportswear, active wear and work wear. The country offers a flexible and local alternative to China and Asia with shorter lead times. Brand like Kookai and recently launched lingerie, lounge and swimwear brand Surfclub by Mount Maunganui-based Nicola and Claire retail products made in Fiji.