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Fashion for Good to include Reformation in its new collection

Reformation will be one of six sustainable brands to be included in Fashion for Good’s new capsule collection focused on transparent brands, called “Naked.” Reformation launched denim in 2017. The brand uses dead stock and surplus denim fabrics, as well as new fabrications with sustainable fibers like Tencel Lyocell for its women’s jeans collection. Along with public tours of its LA facility, the brand provides a transparent view of its production through open progress reports and RefScale, which measures how much carbon dioxide, water and waste is saved by purchasing a Reformation garment.

The Amsterdam-based interactive museum is the first dedicated to sustainable fashion innovation. The carefully curated selection of brands—Reformation, A.BCH, Allbirds, ASKET, la fille d’O and Swedish Stockings—will be featured in the museum’s contemporary retail space. Some of these brands are exclusively sold at Fashion for Good, including Reformation, sneaker brand Allbirds and circular fashion label A.BCH, which are making their Netherlands debut.

 

 
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