Fashion brand Esprit has launched a new collection with Korean fashion brand fleamadonna and eCommerce sites for customers in South Korea and Hong Kong.
Esprit said its newly created eCommerce websites will offer integrated shopping experiences with products comprising the brand’s main labels and collaborative capsule ranges throughout the year. To go with the launch of the websites and kick off a long-term partnership consisting of three unique capsule ranges, the brand has collaborated with fleamadonna to launch the series "ESPRIT X REST & RECREATION" which reinvents Esprit's archived designs. According to the brand, the series brings together Esprit's retro-chic sensibility with designer Kim Ji-eun’s modern fashion aesthetic, giving birth to a selection of designs for new generation fashionistas.
The new products also aim to connect with Millennials growing up in the 80s and 90s including gen Z, as well as generations beyond. The brand added that it will adopt a diversified approach to sourcing locally and seek out more sustainable ways to deliver products to consumers.
