Galeries Lafayette in Dubai will host a pop-up store of Brazilian casual wear, beachwear and resort wear. This will begin from March 6 and go on for two months.

Among the Brazilian brands to be exhibited are Amir Slama, Karla Vivian, Skazi, Guria beach wear, Salinas, Agua de Coco por Liana Thomaz, Cecilia Prado and Sinesia Karol. These brands want to be on the wish lists of Arab women, with their identity, colors and prints.

The event is a collaboration between Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Abit (Brazilian Textile and Apparel Industry Association) and the Fashion Jardim showroom.

Brazilian evening wear is very well known in the Arab world, thanks to major brands in the segment that have exported to the region for years. The choice of Dubai as a starting point is strategic for the organizers to reach the Arab audience, since the city is in a unique position in the region and has a heavy flow of tourists.

The launch event will feature a cocktail party, with 150 people expected to attend, including major Arab media channels, digital influencers and special guests.

The largest department store in Dubai, Galeries Lafayette is a unique shopping destination with a French heritage.