Guess has launched Guess Sport, a sports brand. The new collection includes best of styles for women and men and features T-shirts, bodysuits, sweatshirts, biker shorts, sweatpants, undergarments and a lot more. The products are being showcased in forest green, purple and heather grey shades.

Denim brand Guess has stores in 34 of the top 60 cities in China, and 90 per cent are directly operated. Guess is taking action to mitigate potential tariffs, from cost sharing with its suppliers to shifting sourcing to other countries. The company is raising prices if the product can deliver and offsetting cost increases with other cost-saving initiatives. Guess has developed a new capsule collection for men and women, with sustainable materials and manufacturing processes. The denim in the collection is produced with advanced technology that uses on an average about 30 per cent less water per garment and reduces chemical use throughout the production. Guess had a sale of its vintage pieces in the US. The collection spanned jeans, denim jackets, leather jackets, T-shirts and sweatshirts for both men and women. Shoppers were able to have dead-stock vintage T-shirts from the ’80s and ’90s Guess archives customized in store, using archival graphics to create bespoke vintage pieces.