With the virus still rampant, fashion weeks in Paris, are suffering. Buyers, distributors and other industry professionals have decided to stay away from the Paris Fashion Week scheduled from September 28 to October 06, 2020. International buyers, especially those from the UK and the US, have decided not to travel to Paris for any fashion events. The same is true for those from Asia and some h European countries.

Luxury giant LVMH, which usually books 1,250 nights for the Paris Fashion Week has cut the number to 250, because their American and Chinese guests have decided against leaving their countries because of the quarantine. Italian distributors also plan to give the Paris Fashion Week a miss. Mauro Callegari, Owner, Studio ZetaWe plans to stay in Milan to avoid unnecessary risks. Similarly, Riccardo Grassi, owner of the eponymous showroom, had planned to showcase 15 collections at its Paris offices, but has now deferred its plans.

A similar stance has been adopted in the UK. This season, the British Fashion Council will not present its customary selection of emerging designers in Paris. It won’t be organizing the London Show Rooms in Paris this season and plans instead to switch the concept to a digital format. International showrooms that plan to stage sales campaigns during the Paris Fashion Week will do so in a less emphatic way. For instance, AMF Showroom will open on a smaller scale during the Paris Fashion Week with most of its meetings taking place virtually, said Anthony Flamos, Managing Director.