In celebration of its 50th anniversary, Invista's Cordura brand has entered into its first-ever collaboration with Cotton Incorporated, the research and promotion company for US cotton producers and importers. For the whole of 2017 and beyond, the two brands will work together to explore opportunities to develop a long-lasting and more durable fabric for a new generation of performance apparel.

Traditional, reliable and biodegradable cotton fibre is known for being soft, natural and comfortable. Blending cotton with performance benefits of Cordura fibre technology will add additional comfort qualities such as quick dry, long-lasting performance, durability, extra tear strength and abrasion resistance, it is said. Collaborating with Cotton Incorporated celebrates the ideology that Cordura has been working towards for the past fifty years, said Cindy McNaull, Marketing Director of global Cordura brand.

And the company would continue to honour and embrace its history of creating durable fabrics but strive to push the boundaries of how Cordura can enhance them to create cutting-edge innovations suitable for the ever-changing marketplace. The company spoke to a host of customers and came to know their needs for cotton-rich performance fabrics that last. Working together with Cotton Incorporated will allow Cordura to bring two classics together to deliver the next generation of performance to the fabric of our lives,” McNaull added.

Fabrics from the collaboration will initially be offered from several Cordura brand authorized mills including Artistic Milliners, Nishat, Chia Her and Arvind. The two companies plan to extend the collaboration with additional technology innovations in the months to come.