The US government’s latest proposal to levy tariffs on Chinese imports has forced Columbia Sportswear to concentrate on managing its supply chain rather than its sales operations. The levies have also led the company to hold back its distribution projects. The company plans to pass on some of this financial pain to its customers by increasing the prices of its apparels.

The company had been spared in the initial rounds of tariffs. However, earlier this month, the US proposed a 25 per cent tariff on additional $300 billion worth of Chinese imports that included apparels and footwear. The company has also moved some of its distribution projects to other countries in order to take advantage of more stable business regions for the near term.