Over 700 international fashion buyers from at least 35 countries are expected to attend Colombiamoda 2014 in Medellin, Colombia, from to 24, 2014. Colombiamoda is Latin America’s fashion event, consisting of runway shows and business meetings with industry heavyweights from around the world. The event is in partnership between Inexmoda, Colombia’s Institute for Export and Fashion, and Proexport Colombia, the government agency looking after promoting trade, investment and tourism.
The goal of July’s event will be to further globalize Colombia’s economy and utilize the country’s FTAs. In order to do this, a number of conferences focused on the subject, business meetings and subsector events will be included in the Colombiamoda program. Additionally, Proexport will debut a new online tool that allows buyers and exporters to secure meetings in real-time.
Buyers from countries such as the US, Canada, Ecuador, France, Chile, Japan and others, representing global companies such as Under Armour, Galeries Lafayette and Perry Ellis International have already confirmed their presence. Among the product categories on display will include jeans, sportswear, formal styles, underwear, kids’ clothes, uniforms, swimwear and shape wear. Building on the success of past events, Colombiamoda will include segments like industrial uniforms and safety clothing, as well as two new pavilions: household textiles and technical textiles.
Buyers from the US and Canada have established good business propositions during Colombiamoda in past years. For example, there were 43 per cent more Canadian buyers at Colombiamoda in 2013 than the previous year, generating business expectations of more than five million dollars. These expectations benefitted from the lowered tariffs of the Canada-Colombia Free Trade Agreement, which came into effect in 2011.