International fashion fair Chic (China International Clothing and Accessories Fair) will be held in Shanghai from March 18 to 20, 2015. A new section will give visitors an overview of China’s trendiest and most popular fashion brands and their concepts. One hall is being dedicated to menswear, casual and sports wear while another will focus on women’s wear, Chinese and foreign designers and accessories. Another section will deal with the latest innovations in technology and store design. A hall will concentrate on leather and fur. At the overseas pavilion, brands from Germany, France and Italy, among others, will exhibit their products.
Having debuted in 1993, Chic is among the largest and the most important fashion fairs in Asia. It has become a pre-eminent event for brand promotion, market expansion, tech innovation, trend presentation, forum, awards and various distinctive activities. With an exhibition area of more than 1,00,000 sq. mt., it showcases over 1,000 brands from more than 20 countries, with more than 1,00,000 professional visitors. Participants include spinning, weaving, knitting, printing and dyeing plants, textile machinery producers, industrial associations, accessories manufacturers.
Among the exhibits are fiber preparation machines, knitting machines, spinning machines, weaving machines, non-woven and industrial machines, chemical blended textiles, mercerized and reflective fabrics, fancy yarn, wool, hemp and cotton yarn.
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