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Changing demand, technology driven solutions revolutionise India’s fashion industry

"The Indian fashion industry is shifting from western brands to Indian designer and indigenous brands and clothing. This transformation is happening largely due to the income shift and the penetration of big brands into the Indian market. Gen Y or millennials are purchasing new, trendy, and fusion clothing rather than normal mundane clothes that look more like a uniform and are found in almost everybody’s wardrobes. Online fashion retail accounts for 18 per cent of the entire fashion sales in India. Flipkart alone crossed $1 billion sales in 2018, and its fashion-dedicated groups, Jabong and Myntra together clocked in $1.2 billion in sales last year. As per CNBC, Amazon will soon become a leading apparel retailer leaving behind competitors like Walmart."

 

Changing demand technology driven solutions revolutionise Indias fashion industry 002The Indian fashion industry is shifting from western brands to Indian designer and indigenous brands and clothing. This transformation is happening largely due to the income shift and the penetration of big brands into the Indian market. Gen Y or millennials are purchasing new, trendy, and fusion clothing rather than normal mundane clothes that look more like a uniform and are found in almost everybody’s wardrobes.

Online fashion a big draw

Online fashion retail accounts for 18 per cent of the entire fashion sales in India. Flipkart alone crossed $1 billion sales in 2018, and its fashion-dedicated groups, Jabong and Myntra together clocked in $1.2 billion in sales last year. As per CNBC, Amazon will soon become a leading apparel retailer leaving behind competitors like Walmart. The e-tailer is expected to sell fashion products worth $52 billion till the year 2020.

Growing popularity of content-based marketing

With the emergence of new fashion brands, the popularity of content-based marketing is growing. Online marketing and delivering fashion industry related news is attracting more customers. Designers are using influencers to reach out to prospective consumers and build a reliable relationship with them. Moreover, many fashion business brands are starting their own blogs to deliver fashion advice, tips, and tricks to users. This is gaining immense popularity among people as everyone reads updates on industry behavior and fashion trends and tips.

Adapting to global change

The Indian fashion industry is accepting not only the changing demands and global styles but also differently designed clothes. Today, people prefer comfortable rather thanChanging demand technology driven solutions revolutionise Indias fashion industry 001 stylish but awkward clothes. This shift is changing conventional designing patterns with brands using comfortable fabrics, giving it a fashionable, trendy look. E-commerce fashion giants such as Myntra are offering try and buy solutions to users. Using these solutions, customers can try clothes at home and return immediately if they don’t like the fit.

Online stores are opting for custom-fit clothing. Customers can give measurements and get clothes stitched through e-commerce websites in a few days. This trend is more dominant in customised gift products such as T-shirts, wherein users can get funky designs printed on the fabric to give it a personalised and unique look.

E-commerce on the rise

Retail giants are offering clothing advice through their e-commerce apps. Once the user purchases a product or adds it to the bag, the app suggests possible options to pair it. Therefore, if a customer wants to purchase denim, the app will suggest options in T-shirts, shirts, bag, shoes, and accessories to team the denim with to get a complete curated look.

Physical stores retain popularity

Many fashion brands are setting up physical stores where their users can select the product on the store or buy it online as well. If the product bought online doesn’t fit or has issues, it can be easily exchanged in a day at the store. This adds to the convenience of online shopping. Collaborating with physical stores gives retailers the feasibility of delivering the product as early as possible. The fashion industry has great potential with its emerging demands and technology-driven solutions. All that a brand requires is the right knowledge and guidance to help set up its business in the industry.

 

 
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