During the last edition of the trade show in July, Bread & Butter (BBB) Founder Karl-Heinz Müller had announced his plans of shifting the 2015 show to Barcelona. However, he has now decided to stick to Berlin. Muller had earlier got negative feedback for changing the venue since brand representatives were skeptical about the new location and date and many regular BBB exhibitors claimed that Barcelona was not an option for them.
Bread & Butter Barcelona was scheduled to take place from January 8-10, 2015, which could have been the kick-off event of the season. The industry’s response towards this shift was damp. As Müller says “Various discussions with the decision makers of our industry made clear that people rather want to stick to the current format. Most exhibitors of course have the healthy and safe German market in focus. Therefore we follow the call of our industry and stay on our common grounds at former airport Berlin-Tempelhof. Bread & Butter is going to take place simultaneously with the other Berlin trade shows from January 19-21, 2015.” He says “At the moment I cannot say yet if or when we will hold an event in Barcelona in the future, maybe in addition to Berlin. As I have said in my presentation: Maybe a summer event in Barcelona is more advisable.”
Meanwhile his plans for Seoul remain unaffected by this. “We will present our concept in Seoul on 12th September 2014 as planned. All preparations run at full speed. BREAD & BUTTER will take place in Seoul in September 2015,” he added.
Last season, Müller had caused a stir by announcing plans to open up the show for end consumers but backed out in the end. The hot topic at the current Bread & Butter was the planned relocation of the trade show to Barcelona this coming January as announced by Müller.
The industry has reacted positively to this move. As Dietmar Axt, from Mustang put it that it’s a good decision and underlines the significance of Berlin being the European epicenter of fashion trade shows. Similar sentiments were echoed by Christian Brennenstuhl of Filson who seconded Müller’s decision of staying in Berlin. He said for Filson Barcelona was not an option.