The first fully digital edition of Colombiatex de Las Américas, the largest event of the textile sector in Latin America, took off on a positive note. It hosted 21 Brazil participates, supported by Texbrasil (The Internationalization Program of the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
The 33rd edition event is fully digital where brands have the possibility to exhibit their launches and innovations and negotiate with people interested in their products. According to the event’s organization, more than 2000 qualified buyers, from Colombia and all over the world, are participating.
To support the brands Brazilian companies at Texbrasil will perform several digital actions. In line with the theme of the edition, which will highlight innovation and sustainability in 2021, the program has developed an exclusive e-book with content presented by the companies.
Year 2021 marks the 20th anniversary of Texbrasil’s participation at the event, confirming the commercial importance between Brazil and Colombia and the success of their partnership. In 2020, the 44 companies that participated in the physical edition made $8.96 million in business and prospected another $62.84 in sales.