Sri Lanka’s Brandix Group, has emerged top rankig exporter and the largest employer in the country’s export sector, and was adjudged the sole winner of the 2016 ‘HR Awards for HR Excellence in South Asia’ (excluding India). The award was presented by the Society for Human Resource Management (SHRM). The awards ceremony recently.

The award in the international category, is the only one awarded to organizations the whole of South Asia recognises outside India that have successfully designed and implemented excellent people management practices and systems in human resources. The award, accompanied by a Certificate of Achievement for ‘Excellence in HR, South Asia’ was accepted on behalf of the Group by Ishan Dantanarayana, Chief People Officer at Brandix.

The award presented to Brandix evaluates multiple facets of the Group’s HR practices across a wide array of functionalities. Ranked the highest employment provider in Sri Lanka’s export industry from 2012 up to the latest awards presented by the Export Development Board (EDB), Brandix received the Gold award and the award for Best HR Practices in the ‘Leadership and Key Talent Management’ category at the last National HRM Awards held in 2014. In 2012 too, the Group won Gold at the National HRM awards.

The Brandix Group’s approach to human resources management has also received worldwide attention through the best-selling book ‘Work Rules!’ (insights from Inside Google) by Laszlo Bock, Senior Vice President of People Operations at Google Inc., USA. In it, the author describes how the Brandix Group inspires a large female workforce by telling employees to ‘come as you are and harness your full potential’ and lists some of the employee development and welfare initiatives implemented by the Group.