Bestseller along with its brand Jack & Jones and Artistic Milliners is making history by using certified cotton from Pakistan.
The Milliner Organic Project is now using the first crops from the organic farms of Kohlu, Balochistan, in Pakistan. It has at the same time reached a significant milestone: passing the stringent requirements set by the Control Union to be certified as in-conversion cotton.
Bestseller has been providing funding for the initiative. In return, the fashion retailer’s brand Jack & Jones will get access to a share of its cotton.
Artistic Milliners – one of the fashion industry’s most visionary suppliers – is the first private sector investor in organic cotton cultivation in Pakistan. Today, more than 2,000 farmers and nearly 9,300 acres of land are already under the umbrella of this project.
The in-conversion cotton from this harvest will be included in JACK & JONES’ denim collection for December 2022.
