Kim Kardashian's billion-dollar shapewear and lifestyle brand, Skims is set to make its debut in the Middle East market with its first-ever physical store opening in Dubai. The new flagship store will be situated in the prestigious Mall of the Emirates.
This development marks a major milestone for Skims' global retail expansion. While the brand has been available to customers in the UAE since 2020 through the luxury e-commerce platform Ounass, the new brick-and-mortar store will offer a direct, immersive experience. Shoppers will now be able to physically browse and try on the brand’s popular products, from its viral sculpting bodysuits and comfortable loungewear to its expanding collections of activewear, swimwear, and menswear.
The decision to open in Dubai is a strategic one, tapping into the city's reputation as a global hub for luxury and a market with high consumer spending power. With its inclusive sizing (XXS to 5XL) and diverse range of skin-tone shades, Skims has cultivated a strong following worldwide. To be opened in collaboration with the local retail powerhouse Al Tayer Group, the store is expected to resonate with Dubai's fashion-forward and diverse population, further solidifying the brand's presence in a key international market.
