On the occasion of the 102nd edition of PittiUomo, Bemberg™ by Asahi Kasei, an international reference in men's formalwear and the world's only producer of the precious and sustainable Bemberg™, is teaming up with MagnoLab, a network of Biella-based companies, to create and display T-shirts combining environmental responsibility and aesthetic research. The contemporary cut T-shirts are being developed from sheer and other certified fiber blends including GOTS cottons and RWS wools.

The project conceived for PittiUomo 102 stems from the spirit of Bemberg™ and fits perfectly into the philosophy of MagnoLab, who aims to develop projects related to environmental responsibility through a joint and participatory approach of partners, and to create value by developing innovative products and processes with rapid testing cycles, according to a lean management model.

The new Bemberg™ x MagnoLab product range will be available to the market from June 14th, the first day of the 102nd edition of PittiUomo.