Japanese retailer Beams and American denim giant Levi’s teamed up for ‘The Inside Out Collection.’ The seasonal capsule includes classic Levi’s pieces, including 501 denim jeans, a western shirt and a trucker jacket, flipped inside-out. The collection also features reversed “guarantee” stamps normally found inside the garment. Each piece is finished with exposed stitching to emphasise the reconstructed nature of the garments.
The exposed construction is most noticeable on the 501 jeans, with the classic cut sporting its trademark selvedge and stamped branding on the outside of the leg where they normally would be on the inside. Other notable pieces from the capsule include an inside-out denim kimono, a nod to Beams’ Japanese heritage and a T-shirt printed with reversed co-branding and replete with external seams.
