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BCI to achieve its target of 30 per cent global cotton being grown sustainably

Better Cotton Initiative (BCI) is well on its way to achieve its goal of having 30 per cent of all cotton grown globally being done so responsibly and sustainably. The initiative aims to increase the use of environmentally friendly practices across its supply chain that reduce water and pesticide use. IT defines “Better Cotton” as cotton grown following seven principles. These include environmental factors: crop protection, water stewardship, soil health, land, and biodiversity, but also, importantly, social factors too, including decent work and management. The ultimate goal, according to BCI, is to allow farmers to produce cotton that measurably better for the environment and farming communities.

Unlike other initiatives, which sometimes focus solely on the consumer end, BCI also understands that increasingly the capacity of farmers to produce Better Cotton is as important as getting brands on board. That is why one of their keys programs is to build capacity with farmers through training and partnerships at the field level. BCI plans to train 5 million farmers worldwide on more sustainable agricultural practices, and hope to hit 1 million tonnes in 2019.

 
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