Balenciaga emerged the hottest brand in Q1 FY22 on Lyst Index. The brand achieved this feat for the third consecutive time. Gucci which collaborated with sportswear giant adidas for its F/W runway show that explored the growing demand for retro sportswear garments ranked second. Diesel emerged the fastest rising brand in the quarter, climbing 31 places to enter the ranking for the first time. Other brands to make it to Q1 ’22’s top 20 hottest brands list include: Louis Vuitton, Prada, Valentino, Dior, Moncler, Bottega Veneta, Fendi, Miu Miu, Off White, Burberry, Loewe, Versace, Diesel, Rick Owens, Adidas, Saint Laurent, Nike and Alexander McQueen.
The hottest products listed on the index reflected the industry’s current obsession with Y2K culture and the influence of TikTok trends on today’s youth population. The Lyst Index evaluates over eight million products by volume of social media mentions alongside searches, page views, interactions and sales within the Lyst app. The list has strengthened its place in the industry by covering the opinions of over 160 million customers every year. It also incorporates social media views, activities and engagement statistics across the world over a period of three months.
