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Bagladesh: Buyers raise concern over sale of their brands locally

Global buyers sourcing from Bangladesh have raised concerns over sale of products manufactured for global brands, in the local market. As the products made for international buyers are being sold in the local market with the labels of noted brands, buyers have raised the issue at the Buyers’ Forum in Dhaka, seeking assistance in protecting their brand image.

At a recent meeting of Buyers’ Forum, the point raised was that the image of brands was getting hampered as some manufacturers are selling surplus products under their brand name in the local market. They also alleged that some of the manufacturers not involved with export business were using fabricated tags in low quality products and selling those in the local market.

After receiving complaints from buyers Bangladesh Garment Manufacturers and Exporters Association (BGMEA) has issued a circular to its members asking for better disposal of left-over products so that no leakage takes place. BGMEA said that to maintain good business relationship with buyers, it is important that all factory owners extend support to the buyers to resolve the issue. BGMEA strongly feels that the precautionary measures which they follow to dispose of the left-over have to be more closely monitored to ensure that no leakage takes place.

 

www.bgmea.com.bd

 
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