Fueled by a growing awareness of sustainability and natural fibers in fashion, the value of the United States wool industry is projected to reach $555.6 million by 2032, experiencing a compound annual growth rate (CAGR) of 4.1 per cent from 2025 to 2032.
As both consumers and companies prioritize eco-friendly and sustainable products, wool's inherent qualities as a renewable, biodegradable, and carbon-neutral fiber have become key selling points. The growth of this market is also driven by an increased demand for premium wool apparel, including suits, sweaters, and activewear, alongside its use in home textiles like carpets and bedding. The US wool market is witnessing heightened demand not only for traditional applications but also in emerging sectors such as medical and insulation.
The US wool market is segmented by product type (fine, medium, and coarse), end-user (fashion and apparel, home textiles, industrial, and medical), and application. Fine wool is most sought after for high-end fashion due to its soft texture and dye absorption. Medium wool is popular for home textiles, while coarse wool is used in industrial products. Fashion and apparel currently hold the largest market share, with home textiles also significantly contributing. Industrial applications like insulation are gaining traction, diversifying the market.
While the US is a primary consumer of wool, particularly in fashion and textiles, the market is also influenced by major wool producers like Australia and New Zealand, key exporters to the US Innovations in wool production and processing in these regions are expected to benefit the US market through improved quality and cost efficiency. With its long history of wool production and consumption, Europe is another significant demand center, with many US brands sourcing wool from European markets known for their quality and established supply chains.
Sustainability trends in European wool markets are also likely to influence U.S. market developments.
The US wool market's strong growth is driven by several factors, notably sustainability. Wool's eco-friendly attributes align perfectly with the increasing consumer and manufacturer preference for natural and sustainable materials. The rising popularity of high-performance wool in activewear, due to its moisture-wicking and temperature-regulating properties, is another significant driver. Technological advancements in wool processing are also enhancing its functionality and appeal.
Despite growth prospects, the US wool market faces challenges, including price volatility due to supply fluctuations and global demand. Competition from cheaper synthetic fibers also poses a restraint. However, the market is poised to capitalize on opportunities such as the growth of sustainable fashion and the expanding use of wool in industrial applications like insulation and medical textiles, where its natural and beneficial properties are increasingly valued.
As the global textile industry faces mounting pressure to adopt sustainable and circular solutions, the organisers of the upcoming Textiles Recycling Expo will host a key press conference in Brussels on May 6, 2025. This pre-event gathering aims to inform and engage media, stakeholders, and policymakers ahead of the highly anticipated expo and conference scheduled for June 4-5 in Brussels, Belgium.
The press conference will highlight the urgent need for innovation, collaboration, and regulatory progress in textile recycling and circular economy strategies. Zied Chetoui, Event Manager of the Textiles Recycling Expo, will open the session, outlining the expo’s vision and its vital role in addressing the industry's major challenges.
Attendees will hear from leading industry figures, including Karla Basselier, CEO of Fedustria; Julia Ettinger, Secretary General of EuRIC; Dirk Vantyghem, Director General of Euratex; and a representative from ReHubs. These speakers will share insights into upcoming policy shifts, collaborative efforts, and the industry’s evolving landscape.
Set in Brussels, a hub for European policymaking and sustainability initiatives, the press conference will also align with the International Day of Zero Waste and EU Green Week. The event is open to both in-person and virtual participants and will provide an early look at the conference programme, key partnerships, and the broader vision for accelerating textile circularity.
Organised by AMI, a leading event and publishing firm specialising in recycling, the Textiles Recycling Expo is poised to become a central platform for showcasing global innovation. AMI’s portfolio includes renowned recycling expos across Europe, the USA, and India, as well as expert publications like Plastics Recycling World and TextilesLoop.
At the invitation of the Global Alliance for Textile Sustainability Council (GATS), a high-level team from the H&M Foundation and Global Fashion Agenda (GFA) traveled to India's leading textile recycling hub, Panipat, marking a significant milestone for the global fashion and textile industry. The visit represents a key step in developing industry-wide strategies for a sustainable, inclusive, and circular textile economy.
Lennart Bernhoft, Chief Operating Officer, GFA, led the delegation, which also included Carola Tembe (Project Director), Jodith Tesfai (Project Manager), and Elin Hallerby (Communications Lead) from the H&M Foundation. The GATS team, headed by Chairman Parvinder Singh and supported by Harshit Kakkar, Archish Kansal, and Sanjay Chauhan, hosted the visit.
The GATS team showcased Panipat's vital role in global textile recycling by highlighting its extensive waste-to-product supply chain during the tour. The visiting team directly observed how Panipat is establishing standards for inclusive growth models and closed-loop processes.
The delegation’s discussions focused on three key priorities including developing strategies to significantly increase the amount of textile waste that is successfully diverted and recycled; creating new models that enhance the value recovered from recycled materials, making sustainable recycling more appealing and profitable and developing plans to improve the social security, working conditions, and incomes of workers—particularly those in the unorganized sector—involved in the textile waste ecosystem.
GATS also outlined its broader goal of expanding its historical dominance in home furnishings by transforming Panipat from a recycling hub into a sustainable and affordable garment sourcing hub. GATS aims to establish Panipat as a leading global location for ethical sourcing by developing skills in the apparel industry, built upon a strong foundation of social compliance and circularity.
GFA's ongoing work in Panipat through its ‘Green Threads & Weaves’ project with the Foundation for MSME Clusters further emphasized the potential for synergistic partnerships aimed at deeply integrating sustainability into the business models of local businesses.
The National Council of Textile Organizations (NCTO) has announced its newly elected leadership for fiscal year 2025 following its annual meeting held from March 24 to 27. Chuck Hall, President and CEO of Barnet, has been elected as Chairman, while Amy Bircher Bruyn, CEO and Founder of MMI Textiles, Inc, will serve as Vice Chair.
The NCTO represents the full US textile supply chain, from fiber through finished sewn products. The organization comprises five councils to ensure broad industry representation. During the meeting, each council elected members to the NCTO Board of Directors and the Executive Committee, along with new council chairs.
Kim Glas, NCTO President and CEO, said, “I want to thank our new Chairman Chuck Hall and Vice Chair Amy Bircher Bruyn for their continued commitment to NCTO’s mission. Their leadership will be vital as we advocate for sound trade policies and protect a domestic textile supply chain that supports over 470,000 US workers.”
Elected to the Board were David Adkins (Lenzing), Geoffrey Hietpas (The Lycra Company), and David Poston (Palmetto Synthetics) from the Fiber Council; Chris Alt (American & Efird), Marc Doyon (Gildan), and others from the Yarn Council; Allen Jacoby (Milliken & Company) and peers from the Fabric and Home Products Council; Gabrielle Ferrara (Ferrara Manufacturing) and Marisa Fumei-South (Two-One-Two New York) from the Finished Textiles Council; and Todd Bassett (Fi-Tech), Greg Duncan (American Truetzschler), and Jim Reed (YKK Corp.) from the Industry Support Council.
Council chairs elected include David Adkins, Justin Ferdinand, Allen Jacoby, Gabrielle Ferrara, and Todd Bassett. Other officers for FY2025 include Kim Glas as President & CEO, Robin Haynes as Treasurer, and Sara Beatty as Secretary.
Seven major trade exhibitions organised by the Hong Kong Trade Development Council (HKTDC) concluded successfully, drawing nearly 100,000 buyers from 131 countries and regions. These events, held in late April and covering lifestyle products, printing and packaging, and licensing opportunities, saw increased buyer turnout across all fairs, reinforcing Hong Kong’s role as a global trade hub. More than 6,000 exhibitors from over 30 countries participated, connecting with international buyers through both physical and digital platforms.
The Hong Kong Gifts & Premium Fair attracted 36,000 buyers, while Home InStyle saw over 20,000, and Fashion InStyle welcomed 11,000-plus. The Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong also brought in over 11,000 attendees. Meanwhile, the Hong Kong International Licensing Show (HKILS) and the Asian Licensing Conference (ALC) attracted more than 20,000 buyers and featured nearly 20 global industry leaders as speakers.
Positive outlook amid global challenges
Despite ongoing global economic uncertainties, 49.2 per cent of exhibitors and buyers surveyed at three lifestyle product fairs expected sales growth within two years, while 44.5 per cent anticipated stable performance. Top concerns included protectionist policies (45.7 per cent), economic fluctuations (43.3 per cent), and inflation (32 per cent). Respondents saw strong sales potential in Mainland China, India, Taiwan, South Korea, and ASEAN markets, with active exploration also focused on Europe, Japan, and North America.
Cultural gifts, tech gadgets, smart home technologies, fashion accessories, and womenswear were identified as key growth segments across lifestyle categories. Hong Kong exhibitors, like Moral Team Holdings Ltd and KnitWarm Ltd, reported strong orders and new market opportunities, with several companies noting increased buyer interest from Asia, Europe, and the Middle East.
Sustainability, innovation and cross-sector collaboration
The fairs facilitated creative synergies across sectors. Homelover Products Limited reported a doubling of new buyer visits and expects around $100,000 in sales. German buyer Michael Baumann placed potential orders worth up to $2.8 million, sourcing from multiple countries including India and Mainland China.
Eco-conscious exhibitors received strong responses amid rising sustainability interest. KnitWarm Ltd drew buyers with smart textile innovations, anticipating $200,000 in sales. Meanwhile, Fashion InStyle’s new zone, Next@Fashion InStyle, spotlighted sustainable materials. Malaysian buyer Richard Tsen expressed interest in mushroom leather from Indonesia’s MYCL, envisioning applications in both fashion and furniture.
Licensing and print industries tap cultural demand
At HKILS, Chengdu Chenghau Butterflies Huatian Culture Development signed a RMB2 million agreement for performances of Panda the Musical in Hong Kong and Macao. Industry leaders at the ALC discussed the growing potential of integrating real-world and virtual elements in cultural IPs, highlighting the creative edge of Hong Kong’s ecosystem.
The Printing & Packaging Fair and DeLuxe PrintPack also opened new doors. UK buyer Zahoor A Qurashi placed sustainable packaging orders worth $120,000 and sees million-dollar growth potential, particularly in eco-friendly solutions like heat-expandable cups.
Online-offline model boosts business engagement
The HKTDC continued to promote international cooperation by leveraging its Exhibition+ model, blending physical exhibitions with digital platforms. This allowed business negotiations to continue beyond the event period, supporting exhibitors in expanding to high-growth markets such as the Middle East and ASEAN.
Deputy Executive Director Sophia Chong reaffirmed HKTDC’s commitment to fostering global trade: “Despite global headwinds, we remain dedicated to supporting cross-sector cooperation and helping businesses tap into new markets.”
Coats Digital, the software arm of Coats Group, has secured the Silver Award in the Standout Platform/Technology/Tool category at the 2025 UK Digital Excellence Awards for its innovative time-cost benchmarking platform, GSDCost.
The UK Digital Excellence Awards, now merged with the UK Digital Growth Awards and organised by Don’t Panic Events, recognise industry pioneers driving digital innovation and long-term success across various sectors. Accredited by the Awards Standards Council, the event celebrates companies that push boundaries and set new standards in the digital space.
Kunal Kapur, Managing Director of Coats Digital, said the award marks a significant milestone for the team. “GSDCost was built to solve some of fashion’s toughest issues from inaccurate cost estimation to unfair labour practices. This award reflects the innovation and purpose-driven efforts of our entire team.”
GSDCost, a flagship SaaS solution, transforms how garment manufacturers determine production costs, plan capacity, and ensure ethical compliance. By standardising Standard Minute Values (SMVs) using motion-based time codes, the platform replaces manual, inconsistent methods with scientifically accurate and uniform benchmarks. It empowers brands and vendors worldwide to collaborate efficiently, ensure wage fairness, and meet sustainability goals.
Designed to replace fragmented processes with real-time, data-backed decision-making, GSDCost supports global supply chains in building transparent, cost-effective, and environmentally conscious manufacturing models.
Adrian Elliott, Divisional CEO of Apparel at Coats Group, said, “This award reinforces our belief that digital tools like GSDCost are essential to creating a smarter, greener, and more responsible fashion industry.”
With this recognition, Coats Digital reaffirms its commitment to enabling smarter, fairer, and more sustainable supply chains through technology.
Bangladesh Garment Manufacturers and Exporters Association (BGMEA) signed an MoU with the Pakistan Readymade Garment Manufacturers and Exporters Association (PRGMEA) on April 28, 2025 to boost economic ties between the two countries.
Outlining several key areas for cooperation, the MoU prioritizes knowledge exchange, with both associations agreeing to share best practices and industry expertise to fuel growth and enhance the competitive edge of their apparel export sectors. Furthermore, the agreement seeks to foster industrial collaboration by exploring potential joint ventures and partnerships designed to boost industrial capacity and overall productivity.
To further bridge the business communities, the MoU includes provisions for the exchange of business delegations. These visits and interactions aim to cultivate stronger trade and investment relationships between the two nations. Additionally, the agreement encourages active participation in each other’s trade exhibitions, providing platforms to showcase products and services and explore new market opportunities.
Underlying this collaboration is a set of shared objectives. Both BGMEA and PRGMEA emphasize their commitment to driving sustainable growth, elevating their competitiveness in the global market, and capitalizing on the complementary strengths within their garment and textile industries. This joint effort is anticipated to unlock new avenues for growth and foster deeper engagement between two significant players in the international apparel market.
Aamir Reyaz Chottani, PRGMEA states, signifying a crucial step in the association’s efforts to strengthen trade and investment ties between Pakistan and Bangladesh, this MoU will help PRGMEA enhance cooperation within the apparel export sector.
Anwar Hossain, BGMEA adds, this collaboration will empower the association to leverage each other’s strengths and boost competitiveness in the global marketplace.
The BGMEA stands as the leading trade body for Bangladesh’s garment industry, while the PRGMEA is a prominent association representing garment manufacturers and exporters in Pakistan. This collaborative endeavor marks a significant step towards greater economic synergy between the two South Asian nations in the vital apparel sector.
Reducing yarn imports from India by 50 per cent will help Bangladesh create 500,000 new jobs, opines Showkat Aziz Russell, President, Bangladesh Textile Mills Association (BTMA).
At a seminar titled ‘Sustainable Sourcing Seminar of Cotton,’ jointly organized by Cotton USA and BTMA, at the Basundhara Convention Centre, Russell criticized businesses that say, the halt on Indian yarn imports through land ports is negatively impacting local fabric production. These businesses do not support the growth of the domestic economy, he asserted.
Bangladesh imports clothing from India by paying a duty based on the price of the garment, not their weight, explained Russell. This proves detrimental to domestic industries, he adds.
Referring to a report from the newspaper, ‘The Hindu’ indicating 45 per cent of India’s yarn exports are directed to Bangladesh, Russell argued, Bangladeshi businesses to support policies favoring their own country, not neighboring nations.
He claimed that the previous government implemented policies that privileged neighboring countries, but Bangladesh did not receive any reciprocal benefits from India. Therefore, he argued that this import policy is no longer viable for Bangladesh.
Tracey Ann Jacobson, Chargé d'affaires, US Embassy in Bangladesh, stated, the US produces the highest quality cotton and could be a sustainable source of cotton for Bangladesh.
Ali Arsalan, the Representative for Bangladesh at the Cotton Council International (CCI), along with Daniel Wong of CCI and William Bettendorf, Regional Director for South Asia, also participated in the seminar. Other participants included Shahana Akter Kiron, Vice President - Head of Customer Engagement at Textile Genesis; Azeezur Rahman Khan, Country Development Representative for The Woolmark Company; Professor Muhammad Tausif, Technical Consultant for Cotton Council International; Zoe Keay, Vice President of Sales at Oritain; and Daren Abney, Executive Director of the US Cotton Trust Protocol. These individuals delivered seven paper presentations during the seminar.
The presentations highlighted the potential of the US cotton market, cotton technologies, market surveys, cotton tracing systems, and marketing and supply chain issues. Numerous Bangladeshi businesses and representatives from various U.S. brands attended the seminar.
The BTMA has been advocating for duty-free access to the U.S. market for garments made from US cotton, aiming to further boost this trade. While Bangladesh is a significant importer of U.S. cotton, it looks to diversify its sourcing and increase domestic cotton production.
Rising inflation, increasing interest rates, and global uncertainties are have impacted consumer behaviour and spending has become more cautious. This has had a ripple effect across sectors, with fashion and retail real estate feeling the pinch.
Changing priorities
Consumer spending, a key driver of economic growth is affected as the cost of living grows households are forced to make tough choices. Non-essential purchases, such as clothing and accessories, are often the first to be cut. Changing priorities is reflected in recent data.
McKinsey’s, ‘The State of Fashion 2023’ report indicates that after a period of post-pandemic growth, the fashion industry is facing renewed challenges due to deteriorating macroeconomic conditions. The US Bureau of Labor Statistics too shows that apparel prices have fluctuated but overall consumer spending on clothes has become more sensitive to economic downturns. Meanwhile luxury malls in major Chinese cities are also feeling the impact. For example, Shanghai K11 is easing tenant criteria, and Beijing’s Parkview Green is attracting more diverse restaurant operators after high-end brand exits.
Table: Retail trends
Indicator |
Trend |
Source |
Fashion Industry Trends |
Slowdown, prioritizing value, durability, sustainability, rise in demand for second-hand clothing and rental services |
McKinsey, Reports on apparel rental services |
Mall Industry Challenges |
Reduced foot traffic, rental pressures, the rise of e-commerce |
CBRE |
Consumer Spending (US) |
Growth, surpassing $705 billion in September 2023 |
JLL’s 2024 City Retail Report |
High-End Consumption |
Slowdown in spending on luxury goods |
Reports on Beijing & Shanghai Luxury Malls |
Mall Rental Income Growth |
Increase of 9-10% YoY in FY2024 and 8-9% in FY2025 |
ICRA |
The fashion industry in flux
The fashion industry, known for its sensitivity to consumer sentiment, is experiencing a slowdown. While some luxury brands may continue to thrive, mid-range and fast-fashion retailers are facing challenges.
Consumers are increasingly prioritizing value, durability, and sustainability. This has led to a rise in demand for second-hand clothing, rental services, and classic pieces that transcend fleeting trends. Reports indicate a growing interest in apparel rental services, driven by a desire for sustainable consumption. Many fashion retailers are grappling with declining footfalls, higher inventory, and pressure to offer discounts. This is squeezing profit margins and forcing some to re-evaluate their business models. Some retailers are even downsizing to meet evolving demands.
Malls feel the heat
The decline in consumer spending has had a direct impact on mall rentals. Malls, once bustling hubs of retail activity, are now dealing with vacant spaces and lower rental income.
With consumers cutting back on shopping, mall footfalls has decreased. This has a domino effect on retailers, who are struggling to meet sales targets and, in turn, find it difficult to justify high rental costs. However, CBRE data indicates that footfalls have rebounded to above pre-pandemic levels for all formats. Mall owners facing pressure due to lower rents are now offering concessions to retain existing tenants and attract new ones. However, even with reduced rents, some retailers are downsizing their physical footprint or closing stores altogether, leading to higher vacancy rates. A CBRE report also indicates that retail asking rents in high-street and dense suburban clusters reached the highest level since 2013 in Q2 2024.
The rise of e-commerce has further aggravated the challenges for brick-and-mortar retailers. Consumers can now shop from the comfort of their homes, reducing the need to visit stores. Malls thus need to reinvent themselves as experiential destinations, focusing on entertainment, dining, and services, rather than just shopping.
The decline of major department stores, once anchor tenants in many malls, is a prime example of this trend. As consumers shift their spending habits, these retail giants have struggled to adapt, leading to store closures and increased vacancies in malls. Meanwhile, some malls are successfully adapting by focusing on creating unique experiences. For example, malls that have incorporated entertainment venues, gourmet food courts, and interactive installations have managed to attract foot traffic and maintain occupancy rates.
In China high-end malls in Beijing and Shanghai, such as Parkview Green and K11, are adjusting to a slowdown in luxury spending by slashing rents and changing their tenant mix to attract middle-class shoppers.
The road ahead
The future of retail, particularly for fashion and malls, will depend on the ability of businesses to adapt to the changing consumer landscape. Retailers need to:
· Embrace omnichannel strategies: Integrate online and offline channels to provide a seamless shopping experience.
· Focus on value and sustainability: Offer products that meet the evolving needs and preferences of consumers.
· Create compelling experiences: Transform physical stores into destinations that offer more than just shopping.
Mall owners, on the other hand, need to:
· Diversify their tenant mix: Attract a wider range of businesses, including restaurants, entertainment venues, and service providers.
· Invest in technology: Enhance the customer experience with digital tools and platforms.
· Reimagine the mall as a community hub: Create spaces that foster social interaction and engagement.
The reign of the skin-tight legging, once the undisputed monarch of the fitness world, is showing signs of a graceful abdication. A revolution is brewing in the changing rooms, a shift that mirrors the broader evolution of fashion towards comfort and self-acceptance. The era of restrictive gymwear is gracefully yielding to a more relaxed and liberating aesthetic. But this trend isn't confined to the gym; it's permeating athleisure and mainstream sportswear too.
From second skin to flowing fabrics
For years, the gym was a showcase for sculpted physiques clad in form-fitting Lycra. Leggings, the epitome of this trend, became a symbol of both fitness and fashion, their price tags reflecting their status as coveted wardrobe staples. However, a new wave of gym-goers is embracing silhouettes that prioritize ease of movement over a sculpted outline.
Fitness studios are now witnessing the emergence of looser styles: yoga pants that flow with every pose, tracksuit bottoms that exude effortless cool, and ballet-inspired wrap cardigans that offer a touch of elegance. Tissue-thin, long-sleeved tops, reminiscent of off-duty dancers, are also making their presence felt, signalling a move away from the constricting embrace of tight-fitting apparel.
A holistic approach to fitness
This shift in gymwear aligns with the wider fashion landscape. Skinny jeans have been dethroned by baggy denim and horseshoe shapes, while pleated waistbands and oversized shirts have become the hallmarks of contemporary style. The once-dominant notion that tight clothing equates to effort has given way to an appreciation for generous silhouettes and relaxed fits.
The move towards looser gymwear isn't merely a fashion statement; it reflects a deeper shift in our relationship with fitness. There's a growing recognition that exercise is about more than just physical transformation. It's about cultivating mental well-being, enhancing mood, and fostering a positive mindset.
Working out in Lycra can inadvertently focus our attention on our physical appearance, potentially fueling self-criticism. By embracing looser garments, we can redirect our focus from outward appearances to the intrinsic joy of movement.
Comfort and functionality reign supreme
Ultimately, gymwear should be about functionality. Clothes that distract or hinder our movements are simply not doing their job. While leggings with practical features like zipped pockets remain essential for outdoor activities like running, indoor workouts are embracing the comfort of looser styles.
Vuori: The brand stands out as a prime example of the shift towards comfort-focused gymwear. Rooted in menswear, Vuori prioritizes comfortable fabrics and ease of movement. Their ‘Miles Ankle Pant’, a body-skimming jogger, exemplifies this trend, seamlessly transitioning from the gym to everyday wear. Its popularity highlights the demand for versatile, comfortable activewear that transcends traditional gym boundaries. Vuori's success demonstrates that a focus on comfort and functionality resonates deeply with consumers seeking a more relaxed approach to fitness.
M&S Goodmove: For those seeking affordable options, the ‘M&S Goodmove’ high waisted hareem yoga joggers offer all-day comfort and versatility. This brand is successfully democratizing the trend, proving that comfortable, loose-fitting gymwear doesn't have to break the bank. This shows how mainstream retailers are responding to the demand for accessible, comfortable activewear.
Frame (fitness studio influence): While not a clothing brand, Frame's instructors, like Cassie Davenport, are influential trendsetters. Their choice of tracksuit bottoms and loose T-shirts in classes demonstrates the practical and psychological benefits of relaxed gymwear. This case study underscores the importance of fitness professionals in shaping gymwear trends, showing how their personal style influences consumer choices.
Nike: Even established sportswear giants like Nike are embracing looser fits. Their ‘Nike Life’ collection, for instance, features relaxed silhouettes in everyday wear, drawing inspiration from workwear and vintage styles. This demonstrates that the trend is not just about gym wear, but a broader shift in how we want our clothing to feel. The ‘Nike ACG’ line also utilizes looser fitting garments designed for outdoor exploration, prioritizing movement and comfort.
Lululemon: Kknown for their leggings, Lululemon has increased its offerings to include a wider range of looser styles. Their ‘City Sweat’ collection, featuring relaxed-fit joggers and hoodies, caters to the growing demand for comfortable athleisure that can be worn beyond the studio. This shows how brands that were initially built on tight fitting garments, are adapting to the changing consumer demands.
Therefore, the era of restrictive gymwear is drawing to a close, ushering in a new era of comfort, functionality, and self-acceptance. This trend extends beyond the gym, influencing athleisure and sportswear as well. As we embrace looser silhouettes and prioritize ease of movement, we can create a more positive and empowering experience in all aspects of our active lives. The message is clear: loosen up, and let your body move freely, whether you're in the gym, on the street, or exploring the outdoors.
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