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The world’s largest sewing machine company, Jack Sewing Machine, and the internationally renowned 4A advertising company Dentsu have signed a cooperation on the first day of CISMA, here in Shanghai, becoming China’s first official brand strategy cooperation of this kind.
China’s sewing machinery industry is evolving through reform and is opening up, although in the rapid development stage, but at the same time, faces a fierce price competition and competitive situation, leading to China's sewing machinery industry being big but not strong, lacking identity and in a position of being brand-oriented, the kind of brand positioning international machinery brands have.
“China-Made” to be a brand
Now there is a comprehensive shift to this idea and China wants to promote “China-made” especially in technology and machinery manufacturing. Jack took the lead in this brand-drive and global brand vision, and cooperates with Dentsu to become the world’s first brand of sewing equipment. This may help China's sewing machinery industry to grow in strength.
In the implementation of the brand strategy, Jack will be committed to guide global consumers to come above the perception of the foreign brands and enhance the public recognition of its brand and self-confidence. At the same time, Jack will also accelerate the internationalization of its brand, in the international arena, taking the story of China's sewing brands to the next level, boosting the Chinese brand change.
Jack has more than 5,000 marketing and service centers in more than 100 countries, with offices in major markets, with 300 foreign employees from more than 30 countries and with the support of Dentsu, in future, the brand will become one of the most important driving forces for Jack’s long-term sustainable development.
Implementation of a three pronged strategy
The implementation of the "three pronged" strategy as to Increase Variety, to Improve Quality, and to Build Brand, is being undertaken by Jack, as part of 13th five-year planning period of China's sewing machinery industry which is the world's largest sewing machinery industry .
China Light Industry Federation vice president, China Sewing Machinery Association, He Ye, said in an interview, “The cooperation of Jack and Dentsu, is assured and is “fast service” combination.
Jack has more than 5,000 marketing and service centres in more than 100 countries, with offices in major markets, with 300 foreign employees from more than 30 countries and with the support of Dentsu, in future, the brand will become one of the most important driving forces for Jack's long-term sustainable development. The variety, quality and service are the biggest support for Jack to build the brand, and the brand will spur and drive Jack's innovative technology, improve quality and deepen the service. Jack global sewing equipment will boost China's sewing machinery industry from Big to Strong!
Prosperity Textile has partnered with UseDem in its denim recycling project.
Prosperity Textile will provide UseDem with leftover stock fabrics, out-of-season jeans samples and denim hangers for free. The company is also going to showcase UseDem bags at Intertextile Shanghai, October 11 to 13, 2017.
Both companies will co-host seminars and workshops in future to further promote sustainable development in the denim industry.
Founded in 1995, Prosperity Textile is an industry-leading denim fabric manufacturer with 80 million yards capacity, providing R&D, design and manufacturing services to global garment clients. With more than 20 offices and over 1200 employees around the world, Prosperity Textile provides global production capabilities backed by in-time local customer service.
UseDem is a project about upcycling old jeans into a new wearable product. It was founded by Xenia Sidorenka, a Russian designer who has been active within the denim industry for many years. Having witnessed the decline and decay of many a nice pair of jeans, she decided to not only start recycling these castaways, but to take things one step further and re-style them in a creatively and responsibly fashionable manner.
This cooperation is part of Prosperity’s continued efforts to build a green environment. The hope is that more companies and consumers do their bit to make denim more sustainable.
CISMA -World’s largest professional sewing equipment exhibition CISMA covering embroidery machines, spare parts, opened today morning in Shanghai. The exhibition includes two parts, ten halls altogether. There are more than 1200 exhibitors attend the event. The exhibition space is 110,000 square meters. More than tens of thousands of visitors are expected during this event. Here are few pictures, as the first glance…
The China International Sewing Machinery Accessories (CISMA) is the world's largest trade fair for sewing machines and accessories. Exhibitors from more than 120 countries all over the world will be presenting the latest industry innovations.
The motto of this year's CISMA is Smart Sewing Technology & Solutions and the latest technologies and production processes will be on show – numerous technology forums will also be running parallel to the trade fair.
Groz-Beckert will also be present with the sewing division. In addition to the established product highlights, intelligent solutions will also be presented, like the exclusive five-star service Sewing 5. At the Mobile Lab, visitors can inspect and analyze material samples directly at the Groz-Beckert booth.
Sewing 5 from Groz-Beckert stands for Supply, Solutions, Service, Superiority and Sustainability.
The sewing and joining service from Groz-Beckert, which can now be accessed from several locations around the world, provides scores of pointers and support for optimal sewing operation and the best end product possible.
There is also tailored application advice that goes beyond the limits of standard solutions. The problem is precisely analyzed, various inspections and tests are performed and a conclusive report delivers detailed recommendations on trouble-shooting.
Requirements within sewing operations change constantly. The wide variety of materials worked with and the different requirements for seams with regard to function and appearance make it ever more difficult to find the right needle for current applications Moreover, flawed finishing of materials or incorrect machine settings can lead to material damage and other problems.
Gerber’s digital solutions, a full suite of industry leading end-to-end integrated products, are helping companies collaborate and go from initial design to production and shipment with greater speed, quality and visibility throughout the process.
The new Gerber cutter Z1 with Auto Match is a stripe, plaid, and five-star automated matching solution. This new automation solution will help apparel manufacturers automate manual processes to improve quality, increase productivity, shorten cycle times, reduce labor costs and accelerate time to market.
Gerber’s Accu Mark 3D can be used to validate patterns and simulate virtual garment samples so realistic that there’s no need for designers to spend the time and money cutting and sewing real ones.
Gerber Technology will be present at CISMA, September 26 to 29, China. This show will have a high concentration of apparel manufacturers and brands attending from the Asia Pacific region.
Industry 4.0, smart factories, digitization, sustainability and corporate social responsibility – these terms are in the headlines of industry publications every day. Digitization is a reality, and that’s good news for the fashion industry. Cutting-edge digital design tools that integrate seamlessly with smart machines will help garment manufacturers cut costs by millions of dollars, increase throughput, reduce waste and – most importantly – stay competitive.
China has banned imports of textile scrap. The aim is to improve environmental protection and standards within China’s domestic recycling infrastructure. However, it’s doubtful if a ban on the import of specification-grade scrap materials will help with those efforts. For recycled commodities such as recovered paper and fiber, plastic scrap and copper scrap, China accounts for more than half of the world’s total imports. With more than $5.2 billion in scrap commodities exported from the US to China last year alone, the trade in specification-grade commodities between the US and China is of critical importance to the health and success of the US-based recycling industry and China’s manufacturing sector.
Scrap textiles are useful in bolstering circularity initiatives. A ban can impede progress on global textile recycling and prevent China’s manufacturing sector from accessing valuable recyclable materials and minimise other opportunities for recycling. It will result in the loss of tens of thousands of jobs and the closure of many recycling businesses throughout the US.
Textile recycling is the process by which old clothing and other textiles are recovered for reuse or material recovery. Steps in the textile recycling process involve the donation, collection, sorting and processing of textiles and then subsequent transportation to end users of used garments, rags or other recovered materials.
Orissa’s handlooms, textile and handicrafts will get a boost as the government plans to set up an apparel incubation center for promoting entrepreneurship in the apparel and garment sector. The three-seater 300 machine apparel incubation centre will provide employment opportunities for about 600 youths in the textile and garment sectors.
Meanwhile subsidy has been increased by 30 per cent for upgradation of the power loom sector and for the benefit of small weavers. The necessary financial support will be extended to power loom units struggling for survival. Orissa has some 1500 functional power looms. Most power looms are facing a raw material shortage and weavers are not able to afford the high cost of yarn in the market.
Yarn banks will be set up in all power loom centers and clusters so that weavers can get their raw materials in enough quantities and at reasonable prices. This will also help weavers plan their production program in advance. Market linkages will be developed for their products. A textile museum is being set up on 12 acres. It will showcase the traditional handlooms and handicrafts of the state. Orissa’s tradition of handicrafts is diverse. Inspired by Hindu myths, Mughal designs, tribal folktales, and nature, Orissa’s crafts are worked in metal, cloth, and stone.
Mimaki’s UCJV 300-160 and UCJV 150-160 roll-to-roll UV LED printing and cutting solutions add creativity to the production of signs and display graphics while maintaining Mimaki’s signature affordability and ease of use. Each of the two models of UCJV series can produce a wide variety of print-and-cut applications offered by many signage, commercial and packaging print service providers. UV-LED curing technology enables print service providers to utilise an expanded range of media including uncoated print media and many thin film substrates that may be too heat sensitive for latex or solvent high heat fixation systems.
Four-layer printing – for example, color, black, white, color – is available on the UCJV 300-160 and offers an enhanced print capability that allows designers to build layered, transformative graphics for backlit applications. This distinctive capability enables designers and print service providers to produce high impact, premium margin output while maintaining low operational costs and reducing production time.
The integrated cut functionality enables volume production of labels, decals, window clings, floor graphics, POP displays, vehicle markings, packaging, prototypes and more in a single unit. Mimaki is a manufacturer of wide-format inkjet printers and cutting systems.
Mimaki is also introducing a brand new environmentally friendly ink, LUS-170, guaranteed to ensure vibrant, eye-catching print results.
Jeanologia, the Spanish company best known for developing sustainable solutions for denim finishing, will participate in the first edition of Denimsandjeans to be held in Bangalore from September 25-26. Jeanologia will present its High Dynamic Range (HDR) system created, which reduces jeans production time by 30 per cent.
The new High Dynamic Range (HDR) simplifies designing, reduces laser marking times and guarantees “what you see is what you get” achieving more natural and three-dimensional designs. The Spanish company starts a new era in laser design processes, allowing greater creativity and saving time, while avoiding second-rate production and providing the sector with a common language.
With 6 per cent of the total jeans production in the country done using sustainable technologies, Jeanologia has been present in India since 2004. For the last 13 years, Jeanologia’s technologies have been used in India. The company has taken on the challenge of transforming denim production centers of the country, and currently acts as the expert technology partner for top brands and laundries, supporting them in their objective to improve competitiveness, increase production and eliminate all processes that are harmful for workers and the environment.
Manuj Kanchan, Asia Area Manager at Jeanologia says the transformation of India’s jean industry towards efficiency and sustainability has begun. The production centers are integrating laser, ozone and nano-bubble technologies allowing them to reduce water, chemical and energy consumption.
Japan is the fourth largest market for textile and apparel products. Apparel is the largest imported category by Japan, representing 76 per cent of total textile and apparel imports. This is followed by cotton textiles and manmade textiles. The top 10 suppliers account for 92 per cent of textile and apparel imports by Japan. China is the largest supplier, accounting for a 62 per cent share, followed by Vietnam and Indonesia, with a share of 11 per cent and four per cent respectively.
The Japanese textile industry started shifting to other countries in the 1980s due to increasing wage costs. This led to Japanese investments in countries like China, Vietnam, Cambodia, and Indonesia. India is the 10th largest supplier of textile and apparel products to Japan. Apparel has a 49 per cent share in India’s textile and apparel exports to Japan. This is followed by cotton textiles, manmade textiles and carpets having a share of 28 per cent, seven per cent and six per cent respectively.
India has a high potential to increase its market share in Japan. For that, Indian exporters need to focus on high quality Indian garments and work on faster delivery schedules. Further Japan’s sourcing model is based on using buying agents and trading firms and not direct orders. Indian exporters need to familiarize themselves with different models as well.
