The wool market in Australia has been hit by a rash of unforeseen disturbances. Auction sales were cancelled due to a cyberattack on a software provider. Other factors include lower wool supply and low stocks of wool in the processing pipeline, slower economic conditions in key consuming markets and in recent weeks the onset of COVID-19. Since China is Australia’s biggest market for wool apparel products Coronavirus COVID-19) is expected to have some effects on the wool industry and the fashion industry in general. Despite the drought biting hard throughout 2019, many woolgrowers were clearly not willing to sell their wool at lower prices.

Meanwhile, the industry has continued its multi-season marketing push with mills and designers. Anlaby Station, Australia’s oldest merino wool sheep farm, created a six-piece travel collection using luxuriously soft 19 micron Australian merino wool. Pieces include a sweater, T-shirt, leisure pant, eye mask, travel poncho and a shawl that can double as a blanket on flights.

Naturally biodegradable and renewable, wool represents the natural choice to respect the planet while wearing a comfortable and luxury garment. Merino wool is the perfect natural and precious fiber to create a product that carries within itself the values of comfort and well-being, sustainability and excellence.