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Australia: Wool growers should adopt ethical production, says ASWA

The prime body of Australian superfine wool growers, Australian Superfine Wool Growers Association (ASWGA) has said farmers need to market ethical production to retailers or else they will not earn premium prices. The Association’s vice president Noel Henderson is of the view there was only a negligible price premium for the industry. He said it is clear retailers were not paying for products alone. He explained finer micron wool of 14 or 15 micron are pretty much at par with wool that's 17, 18, 19 microns at the moment. He pointed out many producers were abandoning superfine wool production altogether, while others were remaining in the industry simply because they were driven by passion.

The ASWA is looking at how to develop guidelines for their members that will make them acceptable on an international scale. Experts also blame oversupply for the lack of premium prices for superfine wool. A recent annual merino ram sale in Gippsland, Victoria, saw a record clearance rate and strong prices. But it was clear the one area where farmers were not spending was in superfine wool traits.

 
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