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Asahi Kasei launches first fluid-wear collection

  

Asahi Kasei has launched its first fluid-wear collection made with the Bemberg fiber. As per a Textile Value Chain report, the collection is inspired by the ancient Pay-Jamé: a piece of clothing worn by a woman or a man for fluid wellbeing 24/7 regardless of the activity, or the location, or duration time it is needed for.

A revolutionary line of new-generation clothing, Jamé is designed and made in Italy, digitally printed, and created to deliver wellness, style, and 24/7 comfort. Every Jamé piece is available in eight patterns with the choice of 17+ designs that go back to the Italian tradition. Jamé is made from the Bemberg™ fabric which is a very unique textile that gives it the highest contemporary qualities. Each of Jamé clothing is 100 per cent recyclable and manufactured following a very contemporary and responsible made-to-order business mode

The fabric is based on a regenerated cellulose fiber made from the smart-tech transformation of cotton linters. As a pre-consumer material obtained from the manufacturing process of cotton seeds oil that is converted into fiber through a traceable and transparent closed-loop process, Bemberg™ DNA is deeply based on a circular economy approach.

The fabric is gentle on the skin, with amazing touch and exceptional moisture management properties: it quickly absorbs and releases moisture through very small waterways, keeping the wearer cool, fresh, and comfortable at any time of the year.

 
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