Giorgio Armani reopened around one hundred boutiques in his global retail network with added security measures and a new system of booking appointment. He also plans to open Armani Silos this week.
The Armani Group termed the measures "Phase 2" and promised that the boutique re-openings would be done in full compliance with regulations laid down by the authorities as part of its overall efforts to focus on guaranteeing maximum safety for its employees and customers.
In a global rollout, Armani reopened flagships in such major fashion destinations as Milan, Paris, Munich, Beijing, Hong Kong and Sydney. All told, almost one hundred Giorgio Armani and Emporio Armani stores will be back in business worldwide. The Italian designer has also converted his iconic billboard on central Milan on via Broletto, probably the most famous fashion signage in Italy, into an image honoring Italian healthcare workers.
As noted, the designer will not participate in the new virtual menswear runway season the Camera della Moda is planning to stage in mid-July. But he is currently planning to stage a joint menswear and womenswear catwalk show in the second half of September, in Milan.
Finally, the designer also plans to reopen his iconic museum and art space Armani Silos in south Milan later this week, another step in the careful reawakening after the two-month lockdown.
