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April same store sales in Japan rise

Japan’s same-store sales in April increased by 0.6 per cent over the same month of last year.

This increase comes for the first time since November 2016.In April, men’s jackets, easy pants, business shirts, blousons and long-sleeve casual shirts saw a commendable surge in sales while the domestic market was sluggish for cardigans, cut-and-sewn articles and jeans. On the other hand – in the women’s category – women’s wear, jackets, spring coats, skirts, three-quarter-sleeve sweaters and cardigans were sold well in the month.

Sales of household goods were slow due to the fluctuations in temperature, while apparel sales increased by 0.2 per cent.

On a year-on-year basis, sales of men’s wear were down 0.5 per cent. Similarly, sales of women’s wear were down 1.7 per cent. Sales of other garments were up by 1.6 per cent from last year.

The Japanese apparel market and fashion industry witnessed a minor downfall after the earthquake of 2011, but soon bounced back overcoming the economic concerns. The categories trending in the Japanese apparel markets are women's outerwear, sportswear, and children’s wear. Recent innovations in functional garments have increased the sales and increased the unit price of such clothing.

 
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