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Alok Industries' new fabric impresses US sportswear brand

One of America’s top sportswear companies is taking note of Dallas textile company Nextt’s new cotton and polyester blend fabric. The marketing arm of Mumbai-based Alok Industries, Dallas based Nextt, has received patent for yarn and fabric production for blended cloth between 300 and 1,000 thread count. Yarn and fabric made of at least 51 per cent cotton is covered by the patent.

Nextt has created Alpha Cotton using the patented yarn and fabric which it uses to make bed sheets. Arun Agarwal, Nextt’s CEO, who founded it in 2008, has applied for global patents. Speaking about the idea for textile, he said that it came to him when he saw cotton prices rising. He thought that since ‘necessity is the mother of invention’, he decided to blend polyester and cotton, which according to him creates a luxury, high thread count linen at an affordable price. Agarwal added that most of the cotton, which is under the patent will be 55 per cent and 45 per cent polyester.

He said that Alpha Cotton is also easily washable, it dries faster and does not collect as much bacteria as traditional sheet fabrics. Nextt sells 600 thread count sheets on average between $59.99 and $69.99 per set. Several retailers such as Bloomingdale’s, Kohl’s, Belk and even Walmart stock these products.

Alpha Cotton, though, will not be the only fabric for sheets and Agarwal said that one of the top athletic apparel manufacturers in the US has approached him to use the fabric in sportswear. Sales of Alpha Cotton are expected to reach $2 billion in the next two years based on Nextt’s current revenues of $500 million.

 
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