Adidas has unveiled a viscose sportswear garment. Called Adidas by Stella McCartney, it is designed to demonstrate the potential of a circular fashion ecosystem. The tracksuit forms the pinnacle expression of the brand’s pilot circularity program. Consumers can wear it until it's worn out and then return it by scanning the QR code on the Adidas app. The product can then be sent back to the recycling stream where it can be broken down to be reused, ensuring less waste goes into the fashion eco-system. This launch moves Adidas closer to its goal to help end plastic waste.

The tracksuit has been made using 60 per cent viscose and 40 per cent organic cotton. Built on a foundation of comfort, the oversized tracksuit blends peach-soft material with a neutral light grey and black color paletteto provide a contemporary canvas for the next generation to move through the world.

The Adidas by Stella McCartney garment is Adidas’ milestone which demonstrates the successful implementation of the entire value chain to produce a commercial end-of-life garment. To create and test this garment Adidas joined forces with leading innovators in the fashion industry. The consortium collected and sorted post-consumer end-of-life textiles and regenerated them into a new textile fiber called Infinna.