Seef Properties has launched the first Kiabi store in Bahrain, at Seef Mall – Seef District. This debut is the result of a partnership with Al Futtaim Group, Kiabi’s regional franchise partner.

Kiabi is globally recognized for offering accessible and stylish fashion for women, men, and children of all ages. The brand's philosophy blends comfort, affordability, and French elegance, offering a comprehensive range of everyday essentials, seasonal collections, footwear, and accessories.

In line with its commitment to sustainability, Kiabi integrates eco-conscious practices into its operations. A significant portion of its products are made from environmentally friendly fibers, with the long-term goal of transitioning all collections to sustainable materials.

With existing stores in the UAE and Kuwait, this new Bahrain location strengthens Kiabi’s overall presence in the GCC region, bringing its unique fashion philosophy to a new audience.

Duaij Al Romaihi, Chief Commercial Officer, Seef Properties, states, welcoming Kiabi is a key step in their strategic redevelopment plan to revitalize the mall. This addition enhances the brand’s position as a leading shopping and leisure destination in Bahrain, he notes, adding, it reflects the company’s ongoing efforts to attract top-tier global brands.

Simon Naga, Vice President -Asia and Fashion, Al-Futtaim Group, call this launch a ‘key milestone’ in their GCC growth strategy. The company aims to offer a memorable shopping experience that blends the latest fashion trends, high-quality products, and French flair—all at affordable prices, he adds.

Since its inception in 1997, Seef Mall – Seef District has remained a premier shopping and entertainment destination, continuing to attract visitors from across the GCC with its diverse mix of international brands and family-friendly options.