Adidas aims to prioritise digital experience by investing in a suite of Salesforce products, including Commerce Cloud and Service Cloud. With this services, Adidas will empower its staff of 1,100 care agents to deliver faster, smarter service in whichever format consumers prefer — phone, email, web, or social — all from a single application.

Commerce Cloud enables Adidas to rapidly form relationships with shoppers anywhere in the world. The company runs more than 50 stores across more than 40 countries. Salesforce gives Adidas the ability to treat consumers as individuals, and answer key questions about the customer in each interaction. The brand uses this knowledge to create better products and even custom-make products.

By allowing shoppers to build custom products, executive leaders at Adidas know they’re opening their brand and relinquishing control to consumers — an expected result of putting consumers at the center of the business. The Salesforce Platform has creates the digital interface that enables the company to engage with shoppers. The powerful part is when those solutions start to be interconnected, at a data layer and at a capability layer The Adidas digital channel, powered by Salesforce, enables the company to deliver better experiences quicker, and to drive scale and consistency in a way we weren't able to do before.