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ABFR joins circular platform

Aditya Birla Fashion and Retail is joining a platform named Circular Apparel Innovation Factory (CAIF) in collaboration with Intellecap.

CAIF is India’s first industry-led platform, aiming to build a circular apparel and textile industry in India. Its mission is to search, seed, support, and scale circular textile and apparel innovations in India by building an enabling ecosystem of brands, manufacturers, enterprises, and innovators across the value chain. CAIF accelerates the speed of innovation, creates opportunities for collaboration and shapes the conversation around circular apparel and textiles.

Through the association, Aditya Birla Fashion will demonstrate its commitment to shift the industry from its current take-make-dispose approach to one that encourages the use of sustainable materials, maximising utilisation of clothing and textile and thereby promoting recycling. These initiatives will help the textile company retain its focus on creating a significant social impact. The association with Intellecap will help it create, collaborate and mainstream the conversation around circular economy and sustainable fashion. As part of the partnership, Aditya Birla will support a number of CAIF initiatives such as industry convenings to discuss opportunities for circularity as well as undertake specific pilots on identified initiatives and identify and adopt innovations.

Intellecap launched the Circular Apparel Innovation Factory in 2018 as a neutral industry platform that drives the circular fashion agenda.

 
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