Zumba, the largest dance fitness company in the world, is implementing Lectra Fashion PLM to manage its active wear line. Lectra Fashion PLM will be used for Zumba’s apparel line starting with design, incorporating product development and sourcing. This will allow for the brand to better manage efficiencies with factories to understand sample development process, fabrics and trims, lab dips and more. And Lectra, with a vast network of partners within the supply chain, can help Zumba achieve its business objectives through offering process expertise and advanced technology.
Lectra is the world leader in integrated technology solutions dedicated to industries using soft materials—fabrics, leather, technical textiles and composite materials. It develops advanced specialized software and cutting systems.
Zumba was founded in 2001. Known as the ultimate fitness-party, Zumba classes blend upbeat world rhythms with easy-to-follow choreography, for an effective, total-body workout. The lifestyle brand designs, develops and sells apparel from active wear essentials to fashion-infused designs, offering a range of pieces that transition effortlessly from the studio to the streets. Zumba aims to grow a successful apparel brand that can transcend any space, whether fitness or every day life.
www.lectra.com/, www.zumba.com/
