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Wrangler builds on sustainable farming

Sustainable farming is helping drive a more sustainable supply chain for Wrangle’s denim. The brand found that conservation tillage, cover crops and long-term crop rotation can remove three times the amount of greenhouse gas emissions from the atmosphere as conventional farming methods. They also improve crop yields and cuts costs.

Long-term conservation crop rotations can yield more cotton, lower production costs and increase environmental benefits. The diverse crops nourish the ground, and help manage pests and diseases, resulting in better quality soil. Wrangler believes its supply chain does not begin with fabric or cotton but with soil and the land itself.

The VF Corp. owned brand has become leader in sustainability in the denim industry. Besides recent investments in indigo foam dyeing technology, Wrangler launched a soil health program in 2017 to help increase the supply of sustainable cotton and encourage wider adoption of responsible farming practices.

Wrangler purchases roughly half of the cotton for its products from US growers. The pilot program builds on the company’s long-standing commitment to supporting US farming communities and other programs including a commitment to 100 per cent renewable electricity by 2025, zero waste facilities and manufacturing and technology improvements that have saved three billion liters of water over the last decade.