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Welspun increase focus on domestic market

Welspun India is one of the world’s biggest home textiles companies. Around, 94 per cent of Welspun’s capacity is exported and the other six per cent is for the domestic market. But by 2020, this six per cent is expected to go up to 20 per cent. Besides the domestic retail market, hospitality is a major thrust area globally. The US is Welspun’s biggest customer.

The company is now turning its focus to the domestic market to achieve higher growth. Welspun’s brand Spaces caters to the middle class and the upper segment. The plan is to roll out a mass brand in the market. This brand will be launched in Tier II and Tier III cities by March.

After five years, India will possibly be Welspun’s prime market. The company is growing at 25 to 30 per cent year on year. After the introduction offlooring products next year, Welspun expects a boost in its revenue. The flooring units in Telangana will be commissioned next year. The company is investing around Rs 1100 crores to create an annual capacity of 27 lakh sq mt. By 2022 the company hopes to be debt-free while achieving revenues of two billion dollars.

 

 
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