Vandewiele Sweden, a pioneering member of TMAS (Swedish Textile Machinery Association), unveils a B2B e-commerce platform set to revolutionize the industry. 

Spearheaded by Henrik Kruse, Area Sales Manager, the platform addresses the challenge of crafting a cohesive online narrative for traditionally dialogue-driven B2B products. With a focus on global accessibility and user experience, the platform boasts a user-friendly interface featuring "exploding view" diagrams for seamless component identification and ordering.

Embracing the trend of digitalization accelerated by the pandemic, Vandewiele Sweden's platform prioritizes accessibility and added value for customers. Initially launching with IRO-branded accessories and spare parts, the platform targets textile mills, weavers, and distributors. The phased approach ensures streamlined direct sales and transparent commission structures, catering to diverse clientele needs.

With a commitment to innovation, Vandewiele promises a 48-hour dispatch leveraging third-party payment service providers for enhanced speed and reliability. Henrik Kruse emphasizes the platform's advanced yet intuitive design, primed for future expansion into machine sales.

Scheduled for an April 2024 launch, the platform anticipates a significant shift towards online sales, driven by AI, automation, and generative tools. TMAS Secretary General Therese Premler-Andersson highlights the industry's dedication to exceeding global customer needs through forward-looking initiatives.

The platform, accessible at iroonline.com, invites potential clients to register and explore the future of textile machinery commerce. Vandewiele Sweden showcases its innovation at the Techtextil technical textiles exhibition in Frankfurt, Germany, from April 23-26, underscoring its commitment to shaping the industry's future.