Two major brands – Guess and The North Face–are establishing programs to keep goods out of landfills and increase the longevity of their products. The new programs are aimed at making contributions to the circular economy by recycling and reusing textile and apparel products. Guess is teaming up with I:Collect (I:CO), to launch a wardrobe recycling program. The program, called Resourced involves donating a minimum of five pieces of clothing or footwear to any local Guess, Factory, G by Guess or Marciano store in California. In return, customers will receive 15 per cent off on any purchase in-store or online until July 1, 2019. The aim of this program is to reduce textile waste and reate a circular fashion system where discarded clothing and shoes can be reprocessed.

The North Face recently rolled out The North Face Renewed collection of refurbished products. These renewed items are sourced from returned, defective or damaged apparel. They are thoroughly inspected, cleaned and refurbished to The North Face quality and performance standards. The North Face Renewed products will range from the brand’s Summit Series to the well-known Denali jackets and other popular collections. As the company is currently just piloting the program, Renewed is only offered online and not yet in stores.