Amazon is seeking to get into the Turkish market.
Amazon has presented possible ways of cooperation and also provided information regarding trading methods on the Amazon platform. The online retailer has made a suggestion that Turkish companies can be involved in the Amazon platform under the Amazon brand or with exclusive brands and products they can develop specifically for the platform.
Amazon has made it very big in the US, its home base, and Europe and has been very pleased with their structuring in China and India.
One attraction for Amazon is Turkey’s favorable geographical location. Possibility of daily shipments to almost every point in Europe is an important advantage.
Turkey is one of the largest home textile suppliers of Europe. Its major markets for exports are Germany, the US, UK, France and Russia. E-commerce has a share of less than five per cent in the total exports of the home textile sector. The aim is to increase the share of e-commerce twofold or threefold. Amazon is pitching its platform as a way of increasing the country’s trade.
Amazon, founded in 1994, is on Forbes’ most innovative companies list. Operating with 3,41,000 employees worldwide with annual sales of 135 billion dollars, the company's market value for 2017 is 427 billion dollars.
