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Reebok unifies logo

Reebok will unify its logo and wordmark. The two graphic elements will be integrated into all sports and fashion products, including clothing and footwear. The logo was first introduced in 1992 and has been used in different ways since its launch. The new logo is the evolution of the original in order to connect the brand’s heritage with its future.

German sportswear company Reebok is owned by Adidas. Their products stayed entirely separate from one another — until now. As the sneaker industry shifts, evolves, and changes, these two major brands are joining forces for the first time ever. Reebok and Adidas have jointly launched a sneaker called Instapump Fury Boost, the shoe merges Adidas’ technology Boost with Reebok’s silhouette Instapump Fury. Boost is a cushioning technology from Adidas. It uses a material called thermoplastic polyurethane that compresses under pressure for better shock absorption and instantly bounces back to its original shape. Adidas originally introduced Boost in 2013. Reebok first launched the Instapump Fury sneaker in 1994. At the time, the sleek sandal-like design stretched over a thin GraphLite shard that bridged a gaping split sole unit. The Instapump Fury pushed the limits of what was possible in the world of athletic footwear and became a cult classic lifestyle favorite. There was no other athletic shoe like it. Now it is being rereleased with the Boost technology from Adidas and other minor changes and upgrades.