Despite Brexit, Inditex is opening flagships and restructuring its business in the United Kingdom. Inditex has a history of more than two decades in the United Kingdom. Currently, the Spanish giant operates in the country with 108 stores. Of these, 63 are Zara stores, 13 are Massimo Dutti, 11 are Zara Home, eight are Pull & Bear, seven are Bershka and six are Stradivarius. The first Inditex store in the United Kingdom was opened in 1998. This was for Zara. In 2003 Zara Home and Massimo Dutti were opened. Bershka came to the UK in 2005 and, two years later, Pull & Bear. Stradivarius landed in 2014.
The United Kingdom is one of Inditex’s main markets. The high penetration of e-commerce in the country (the highest in Europe) as well as its maturity and closeness have often led Inditex to test its new digital strategies in the British market. In 2018, for instance, Zara opened a pop-up store dedicated only to online sales at a shopping center. The concept was later replicated in Japan and Italy. In 2019 Inditex chose the United Kingdom to implement the integration of Zara Home and Zara. The country was the first in which the Zara Home collection could be purchased within the Zara platform.