Digimarc has developed a barcode for apparel application. With this barcode, shoppers can scan hangtags or apparel labels using their phones to complete a purchase in the aisle or to find sizes, styles and colors not available on the retail floor. Easy and reliable scanning helps retailers capitalize on in-the-moment buying intent, and links store associates with retail inventory management systems. Even if the correct size or color is not available in the retail showroom, the barcode can link the physical store with the retailer’s e-commerce site for more options and recommendations, enabling shoppers to immediately buy online.

Adding the Digimarc barcode to all apparel media including hangtags, labels and displays is aimed at elevating the entire purchase journey by ensuring seamless shopper engagement, product discovery, as well as making it easy for shoppers to buy at the point of display without the need for traditional checkout.

The barcode can also be added to hangtags on garments and to retail displays, allowing retailers and brands to maintain aesthetic integrity and provide an engaging customer experience. Since Digimarc Barcode is generally imperceptible to shoppers, there is no need for unsightly QR codes on the tags.

Easier scanning translates into an improved shopping experience with less snags at the front-end and shorter lines.