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Milano Unica brings planet essential theme based on Water, Air & Earth

"The 26th edition of Milano Unica began with the presentation of the S/S 2019 trends at the Teatro Vetra in Milan. The three themes that inspire the international global trends focus on three elements that are essential to our life on the planet - Water, Air and Earth - and its payoff is projected towards the future: ‘Milano Unica: Save the Planet’. Myths, heroes, legends, novels, comics, movies, songs, opera, ballets, scientific studies, theories and calculations act as ‘testimonials’."

 

 

Milano Unica brings planet essential theme based on Water

 

The 26th edition of Milano Unica began with the presentation of the S/S 2019 trends at the Teatro Vetra in Milan. The three themes that inspire the international global trends focus on three elements that are essential to our life on the planet - Water, Air and Earth - and its payoff is projected towards the future: ‘Milano Unica: Save the Planet’. Myths, heroes, legends, novels, comics, movies, songs, opera, ballets, scientific studies, theories and calculations act as ‘testimonials’. Identified by Stefano Fadda and a panel of Italian national and international industry specialists, they send out an important and incisive message, which Milano Unica, along with many other fashion players, embraces and intends to promote: love for life, nature and ourselves.

Milano Unica brings planet essential theme based on Water Air Earth

 

With a view to fulfilling this social need and in addition to the analysis of new technology and research, the dialogue among all the players of the supply chain will play a key role in the identification of new solutions to protect our unique, amazing but also fragile planet. The presentation, which has now become a ‘must’ event, will stimulate discussion about an increasingly sensitive and transparent fashion system, thanks to the reduced consumption of water and energy and fashion items increasingly devoid of harmful substances.

“The dialogue must extend more and more, and also include end users, as was the case with the recent ‘Apriti Moda’ initiative (in which Milano Unica participated as the partner depositary of the upstream art), an event that opened the doors of fashion houses that, till date, had always remained concealed inside their creative cocoons. All fashion players today agree on the fact that fashion must remain ‘exclusive’ but not be ‘excluding’, becoming a platform to share confrontation strategies. A shared industry vision is critical to boosting creativity based on exchange and unity of intents,” said Ercole Botto Poala, president, Milano Unica.

Students, an inclusive part

Exhibitors, fashion houses, designers, style offices and for the first time fashion students get a preview in the exhibition dedicated to the suggestions for materials and the inspiration behind the creative and productive path. Massimo Mosiello, General Director of Milano Unica, added, “We should not neglect the dialogue with fashion students, they are the craftspeople of the future. Talking with them, involving them in the creative process will give strength to the message that Milano Unica also intends to promote to start the engine at the system’s core. Textiles and fashion together represent a sounding board with immense potential for reaching out to everyone, even those holding the reins of international politics.”

 
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