Milan Fashion Week Men’s will be held June 14 to 17, 2019. New arrivals include Youser, the South Korean streetwear brand known for its customisable apparel, and Spanish label David Catalan, an innovative brand specialising in comfortable clothing, founded in 2012 by the designer of the same name and Almudena Bretón. The third newbie is emerging Italian gender-neutral fashion label Edithmarcel, launched in 2015. Milano Moda Graduate will showcase talent from Italian fashion schools. This will involve a runway show featuring the work of the country’s best student designers. Eight finalists have been selected with a winner set to be chosen by a jury. The fashion week’s Japanese partner, zip specialist YKK, will pick the best of 11 finalists seeking to create the most interesting zipped design. Four young Italian brands – M1992, Magliano, United Standard and Vitelli – will participate in a musical project. A series of cultural events will also be offered by Gucci throughout the week.
One primary aim of the event is to kick start the country’s menswear industry. The Italian menswear industry saw 0.2 per cent sales growth over the first three months of 2019, while over the decade 2008 to 2018, it grew annually by three per cent.
